From Woodland Hills, Ca — 08/02/2010
I have worked for ReachLocal for over 2 ½ years, and have just recently accepted a position for a major social networking site. My time at ReachLocal has been nothing short of fantastic, I have forged lasting professional relationships, and referred many friends and family to both utilize our services and work for ReachLocal. My decision to leave had nothing to do with any displeasure with the organization, management, or direction headed – to the contrary, there is likely no better time to be getting into the company. I happened to have an extraordinary opportunity arise with a different organization, one which would not have been afforded to me without ReachLocal.
If you are reading this, and are considering coming onboard (particularly in sales) here is the bottom line: It’s not easy, particularly the first few months/year, if someone told you otherwise – they lied. I think this goes for any new sales job, but the first few months you’re going to have to work your butt off. Even after you get up to speed, you’re going to have to work your butt off. This job is challenging, and exciting, and fun, and rewarding – if the only thing you got out of the above is that this job can be hard, this likely isn’t the place for you. If you enjoy being challenged, want to work for pioneering organization, have goals, are a team player, and enjoy making a great living – then this is the place for you. Does everyone make it in sales? No – but that’s okay, we all knew that when we got into this profession. The bitterness I’ve read on some of these websites blows my mind. The ReachLocal standards are clear from day one and are far from unreasonable. If you are motivated, unselfish, intelligent, ethical, and personable – you have nothing to worry about, you’re going to fit in and you’ll make it! If you demonstrate the above qualities you will be at ReachLocal for a long time, as an IMC or in another facet – from my own observations ReachLocal will do everything possible to keep an employee who demonstrates value even if the initial job they were brought in for isn’t the right fit.
I’ve seen some comments relating to poor campaign performance. There are three main reasons a campaign does not perform: 1. It was set up wrong 2. It was oversold and the expectations are too high 3. The wrong type of advertiser is sold (Yes, there are some businesses that don’t “perform” as well) – all of the above stem from Sales Person error. Again, if you’re ethical and willing to listen to your manager/peers your campaigns will perform exactly how they should.
The standards at ReachLocal are high, and they should be. We expect the best out of our campaigns, our products, our business practices, and our people. My advice to management, if any, would be to maintain that high expectation of our people. Working for ReachLocal is a privilege and while I feel I’ve been surrounded by the best and the brightest professionals, it’s clear from the surrounding reviews that we’ve made a few mistakes on that front. Coming to ReachLocal was by far the best professional decision I’ve made, and I would encourage anyone to make the move. If you’re entitled, shady, looking for an “easy” sales job to collect a check, unethical, stubborn, unintelligent, or selfish - don’t bother, you’re not wanted and will likely end up on this website four months from now complaining that ReachLocal embodies the above negative characteristics.